About

We see a movement that empowers and inspires boys and men to create deep, long-lasting and purpose-filled friendships.

We see a movement that equips men all over the world to develop brotherhood built on authenticity and trust; adventure and integrity; loyalty and purpose.

We see a movement reminding boys and men that they, just like every other human being, are created for close friendships. And though every man is different, every man needs someone who fights for him, sharpens him and believes in him.

We see a movement with its powerful, and sometimes, countercultural message of brotherhood that reminds men what friendship, masculinity and love are really about.

We see a movement that normalises men’s desire for close friendship that is inherent when they are young but often lost as they grow older. We strive to equip men to discern and resist any damaging thought patterns and unhelpful cultural norms that may hinder them from developing deep relational connections throughout their whole life.

We see a movement working closely with people, organizations, media, businesses and educational systems – all around the world, in order to spread its message.

We see a trail-blazing movement being the pioneer and face of growing male friendship: its platform being a game-changer in men’s lives. A movement, that, through its impact, will benefit men, women, friendships, marriages, families and societies alike. A movement that will shape boys and men inevery sphere of life.

We see a movement that knows the value and the importance of men having strong, loving friendships in their lives. A movement with a powerful, loud and respected voice that will be the biggest advocate for male friendships across the globe.